• 85% of consumers research online before making a purchase; they typically look to purchase from local stores
• Research online – buy offline’ is already familiar to consumers
• 30% of offline sales will be influenced by online research
• Over 90% of the single stores segment currently is unorganized and they don’t even have web presence. Considering the buying trends of consumers, it becomes important for single store retailers to strategize better methods to integrate their brick-and-mortar retail stores with online channels.
• Consumers increasingly rely on the commercial websites for their shopping task, they are more likely to access the in-store retailers’ web sites to get eServices for their in-store shopping.
• Competition from organized retail is eroding their market share

The Challenges

• Many single store retailers do not have web presence
• Web presence that are available today are more like yellow page listing and not much else
• Single stores do not have the technology know-how or resources to build and manage their web presence
• Single store retailers rely more on walk-in customers
• Advertising is restricted to print advertising and newspaper inserts