With the Dawn of Computer Age, internet and more than 80 million users online, every business has taken a new shape in serving their customers and retailers are no exception. Retailing is all about moving closer to the consumption and hence internet is evolving as an important channel of consumption (be it information or products or services) among the young population of India. Having multiple facets of usage, Internet is competing with traditional retailing practices and evolved as most potential personal media, as a cost-effective virtual distribution channel and a 24/7 virtual store to increase sales. New generation retailers are upgrading from single channel to multiple channels in order to earn more from each penny of investment, while reaping the benefits of Internet as promotional, distribution and sales tool.
Promotions are integral part of retailer’s marketing programs to attract more footfalls. Effectively, 30% of offline sales get influenced by online research and thus Local search is one of the prominent sources of promotion to disseminate details of store, products and offers. Availability of localized web presence, ensures that consumer search on search engines are favourably positioned to drive traffic to the local retailer store. MartJack helps to manage such optimization practices required for local web presence. Localized campaigns help you to convert more of your online visitors and MartJack will empower your efforts in doing so.
You don’t need to put any extra efforts in establishing additional distribution channel to tap B2B sales. MartJack allows only eligible users with privileges to buy, customize the merchandise with their local branding, which can be extended to corporate customers to win more sales with lowest cost of acquiring them. MartJack also allows retail chains to do this very effectively through establishment of an exclusive store for the corporations, which they can use, to do bulk purchasing.
MartJack widens the opportunities of conversion through various buying channels embedded at checkout. Customers can place an order online and pick-up the product offline; check with availability of store location on digital maps, make an enquiry to reserve the product, pay online and product gets delivered at their doorstep or you may extend the facility of call back request from your prospects. Internet should increase all the chances of converting a potential visitor to footfall at the store or online sale; resulting to more sales.
Bottom line is, don’t just glue on to your brick and mortar store but embrace ever-growing internet channel, making your business more visible to your customers and viable for future growth.
India being the world’s fastest growing mobile penetrated geography is populated with 752 million subscribers (as on 24th February 2011). On other hand, retailers and manufacturers are striving hard to get best ROI for each rupee being spent for promotional activities. If your concerns are for better customer targeting, response tracking and personalized marketing which leads to increased profitability and enhancing the brand image; mobile is the undisputed cross-channel initiative to deliver the same. Cross-channel, in this order, is strongly coupled with the "Reserve and Pick-up" or "Explore and Collect" actions in which consumers are buoyant to visit the physical store and grab their goods after payment -- where further up-sell and cross-sell opportunities exist. With the growth of smart phones, it is even proliferating as an important sales platform.
Our platform offers the flexibility to optimize the product information suitable for mobile channel, making it both interactive and informative. Through our product locator, consumers can search for various products of their choice and its availability in the nearest store. Store locator further helps the consumers to identify the nearest stores in the defined radius of their location, either to walk-in or make a call to enquire. Additionally, MartJack enables retailers or manufacturers to design and deliver customized coupons, offers and promotions against geographical and demographical parameters of targetted customers.
With your presence on mobile channel, your products and offers can be easily syndicated across various mobile market places of our strategic partners to reach those customers who are beyond your physical reach at an affordable cost.
Social Media is a unique Consumer-to-Consumer channel, which can be leveraged at various touch-points of sales & marketing. With more than 30 million active users across many social media platforms in India, we see a great potential of influencing the consumers during their purchase decisions. That said, young consumers aged 18 to 34 dominate this media but interestingly growth is accelerating among older consumers as well. Social Media even acts as a cost-effective feedback channel to have a pulse and improve the customer satisfaction. Many research reports unveiled the natural synergies of fashion and entertainment categories of retail to social media and thus consumers naturally take pleasure in sharing their experiences with these products, be it a new gadget or the pair of designer jeans they just bought.
MartJack platform is seamlessly integrated with leading social media channels to unveil the potential, in order to gain more footfalls or online sales. With its deep integration, social media users don’t need to register again at your online store to checkout and this makes the shopping experience more enticing. Social profiling ability helps your customers to understand the shopping preferences of their friends and colleagues within their network at your online store, which in turn have a network effect on purchase decisions. Our Social commerce engine can understand your customer’s personal and social information available at social graph in order to recommend products of his/her choice at that point of time. Which means it is more personalized shopping experience for your visitors that translate to increased conversions and sales.
Take it for granted that, it is at the verge of futuristic opportunity for retailers, manufacturers, consumers, and the social networks themselves to drive business in ways that have certainly not been done before and MartJack will add its 2 cents being a catalyst.
We are in the world of self-service and consumers are now strongly established as cross-channel creatures — and they are expecting the same experience of the Internet in stores: detailed product information, fulfilment channels and largely enjoying the shopping experience. So how can retailers replicate the online experience into stores while addressing the failures of earlier kiosk experiences? Successful in-store kiosks will solve a problem or enable a service, while leveraging existing resources.
MartJack Connect is a simple to use self-service system deployed at retail stores that allows customers to browse through product catalogues, prices, compare products in an easy and intuitive manner. You can tackle your most common customer engagement issues which include but not limited to unavailability of sales force, efficient customer tracking, effectively managing window shoppers and disseminating detailed information for high-end product categories. Connect can be deployed over a low-cost PC or thin clients with internet connection, using an easy configuring capability that lets you to place an in-store kiosk in just 10 minutes.
Connect can be managed from the central console of MartJack where you manage Internet channel. Be it one location or many locations, effort is one time to configure products and offers by location and same can be updated from time to time to drive more conversions and sales.