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To understand the impact of new media, you may have to evaluate the time you spend on reading a newspaper, watching series of live news or soaps on your TV and getting entertained by the radio while you drive. Compare that time with the time you spend on your mobile phone/devices or surfing across the Internet.
With the dawn of Internet and more than 80 million users online, every business has taken a new shape in serving their customers and retailers are no exception. Retailing is all about moving closer to the consumption and hence internet is ...
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India being the world’s fastest growing mobile penetrated geography is populated with 752 million subscribers (as on 24th February 2011). On other hand, retailers and manufacturers are striving hard to get best ROI for each rupee being spent for promotional activities
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Social Media is a unique Consumer-to-Consumer channel, which can be leveraged at various touch-points of sales & marketing. With more than 30 million actives users across many social media platforms in India, we see a great potential of influencing the consumers during their purchase decisions.
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We are in the world of self-service and consumers are now strongly established as cross-channel creatures — and they are expecting the same experience of the Internet in stores: detailed product information, fulfilment channels and largely enjoying the shopping experience.
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