This is more a channel where technology acts as an enhancer rather than an enabler. But, over a period of time, this would become very critical for Direct Sales Associates of the manufacturer. It allows manufacturers to appoint direct sales associates who can influence their ‘circle of influence’ and this in turn can continue as a chain.
How does Direct Sales work?
- Manufacturer can appoint direct sales associates who will represent their brand and do direct sales to consumers.
- Martjack will enable web presence for each of their direct sales associates that become a part of manufacturers’ kit for the associates. This will promote their products in local searches.
- Associates can generate highly targeted online leads through the search engine friendly web site created by Martjack.
Benefits
- Increases sales through direct sales associates ‘circle of influence’
- Increases the number of leads that associates will get through their localized web presence
- Convenience and lower transactions costs in purchasing
- Better relationships and better business
- Improves brand equity both in the minds of sales associates and consumers
