software as a service
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software as a service
toll free: 1800 425 2968
25 brands and 125 stores of Gitanjali Stores were brought under one platform, Martjack. This allowed Gitanjali to augment and strengthen their sales across channels towards attracting larger customer base across countries – including increasing foot falls to their stores, corporate B2B sales, corporate B2C sales, online selling, direct to associates and using mobile as a platfrom
Gitanjali is one of the most reputed brands in the Gems and Jewellery market in India, with 840 outlets world-wide. Gitanjali owns popular brand names such as Asmi, D’damas, Nakshatra, Diya, Sangini, Gili, Giantti, Collection G, Gold Expressions, and Vivaha Gold that have been serving the needs of satisfied customers across the world.
Set up in 1966, Gitanjali is one of the earliest diamond houses in India and has received over 50 National and Council awards from the Ministry of Commerce, India for outstanding exports. Gitanjali is a $900 million multinational group and is a listed brand.
“We are exploring a whole new sphere of jewellery marketing and going forward e‐commerce will be a substantial part of our marketing initiative. Through e‐tailing we target the youth, NRIs and foreigners (the biggest potential customers). We expect to capture 35 per cent of total online jewellery sales in India by 2010”, says Mehul Choksi, Chairman and Managing Director of Gitanjali Group.
Gitanjali as a group fully understands the potential of the Internet and they have already teamed up with the online market place auctioneer eBay towards promoting their diamond collectibles. In order to cater to their expanding customer base from across different countries and to achieve their growth goals, they wanted a fully functional multi-channel customer acquisition platform. Their needs include:
Martjack, a multi-channel platform to source customers locally, create b2b and b2c customers, sell online through web & mobile and increase sales was implemented for Gitanjali. This addressed all the needs of Gitanjali and has put them ahead of their competition and in line with their growth path.
Martjack allowed Gitanjali to have effective online presence. Gitanjali realized the potential of tapping into the influential online community across countries. This solution provided their online consumers a fantastic product experience with real-time information. This also additionally directed the consumers to nearby stores.
“During Diwali, online sales picked up. Now with Christmas and New Year, people are buying gifts online. By 2010, Gitanjali targets 3-5 per cent of its total sales to come through e-commerce.” Mehul Choksi, Chairman MD
Martjack was implemented in four phases:
Phase I: Gitanjali’s requirements towards promoting local online presence were identified.
Phase II: Effective online corporate identity along with local online presence was formulated
Phase III: Franchise network through different brand websites that enhanced market penetration was created. Corporate b2b and b2c networks were also created
Phase IV: E-commerce platform was implemented that allowed Gitanjali to promote online merchandising
These four phases allowed Gitanjali to integrate their online channels with their offline channels, as it offered consumers the channels that they are comfortable with. All of the features of Martjack were optimized for mobile as much as it was for the web.
Nakshatra is one of the most respected jewellery brands in India and it has played a pioneering role in introducing the benefits of branded jewellery to the Indian market.
Online brand website: www.nakshatradiamonds.in
Now you can shop online anytime and from anywhere with 100 % security at www.estore.nakshatradiamonds.in
Asmi has a strong pan India retail network of 250+ outlets which include exclusive stand alone stores, leading franchises’, established anchor shop-in-shop & leading retailers.
Now you can visit any of the 250 stores online through store locator of website.
At every step, Gitanjali translates its vision into a vibrant, shining reality visible to all. With careful positioning, immense investments, dedicated effort, unique creations, quality assurance and timely delivery has placed us at the crest of a wave that is moving upwards with great momentum. It is a result of a farsighted strategy, painstakingly crafted over last 40 years.
To locate local stores, visitor has to select a state, city and area from the drop down menu and click on the LOCATE button.
Asmi store online: www.asmidiamonds.in
Local store at Mumbai : http://www.mumbai-centralorchid.asmidiamonds.in
“Diya” diamond jewellery online: www.diyadiamonds.com
Consumers can select and buy the products from catalogues available online and can make the payment through credit cards or direct money transfer from their bank accounts via net banking. The group has already tied‐up with Visa, MasterCard and several major banks. Products ordered online will be shipped directly to the consumer. Else they can be collected from the nearest offline store. Initially, the company is charging a minimal shipping charge, but beginning January, the group plans to deliver the products free of charge.
Martjack is a brand owned by Reasoning Global e Applications Ltd., a technology strategist and innovator of cutting‐edge e‐business solutions. Headquartered in Hyderabad, India, Reasoning has developed India’s first e‐application in an effort to allow retailers to have a wider reach in the market, converting / diverting online customers to physical stores & helping them gain more than ever before.
Reasoning offers the opportunity to harness Brand promise, Increase Sales, Consumer satisfaction and dealer/franchise control using Internet and Mobile Technology through Mart Jack.