To meet the unique demands of Indian retailers, the multiple barriers of technology, logistics, online payment processing, customer acquisition & effective online sales need to be addressed in a single solution.
Reasoning has developed a comprehensive multi-channel retailing solution – Martjack which enables retailers to easily establish & manage their online stores. In close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a complete solution to retailers – The Martjack eco-system
During a survey research & interaction with over 50 retailers and over 25 solution providers there are some converging facts that were revealed. They are statements of problems more than facts.
Martjack seamlessly combines technology, collaboration and enables end-to-end online commerce requirements for retailers across Internet, mobile & in-store kiosks to enable both direct online as well as influenced offline sales.
We are simplifying the entire cycle of building & managing a profitable online store with the combination of industry leading solutions –
Go online easily & quickly Create an online store in as less as 3 days without requiring any IT expertise or staff at your end using interfaces designed for use by business teams. Once your online store is ready you can use the same interfaces to easily manage your online store including management of look & feel, orders, customers, promotions etc.
Get consumers to your online store -With MartJack you can create a powerful e-commerce store by utilizing our ready to use product bank (with ready to use category & product data), innovative product catalog management tools & a comprehensive set of online store management tools. MartJack also provides you with options to sell through different channels. Ready for integration with affiliate commerce networks such as Google Merchants, Trade Doubler, Shoogloo apart from Marketplaces powered by MartJack and the capability to create multiple custom web-stores, allows you to sell everywhere with customized focus on different consumer segments.
Build a Community of Loyal Customers – Manage customized loyalty programs using our integrated loyalty management module. Also engage with your customers through blogs, social networks etc. using MartJack’s social media features.
Influence consumers - Rich Shopping Experience – Manage product catalogs with rich media support, videos and real-time product data from integrated POS/ERP systems. Showcase your product information through multimedia content and collated product data such as reviews, brochures, etc.
Accept payments and manage logistics – MartJack has ready integration interfaces for payment, shipping, ERP, POS and loyalty systems which can be integrated with your existing systems to create a truly integrated and efficient e-commerce business.
Know your business – Integration with web-analytics and in-built customer management tools, allows you to capture web-store activities, customers, leads, offers and conversion data in an effective manner. Our reporting modules allow you to generate business sensitive reports and analyze data which can be used to tweak your strategies effectively.
The complete solution – With integration with online marketing tools, payment solutions as well as logistics MartJack is a unique solution that meets all the needs of your online business!
Martjack is a ready-to-use, cloud hosted, Software as a Service platform with a comprehensive set of features that help retailers in establishing and running their e-commerce business. Leveraging the latest technological breakthroughs of agile development, cloud based computing, clustered computing, security and scalability, MartJack provides a reliable, scalable & proven solution at an affordable cost to businesses for building and managing their online presence. MartJack has been built through several years of research in the retail industry and every aspect of the platform has been designed from a retailer perspective of enterprise quality delivered through simplified interfaces. While the backend is smart, robust and technologically deep – the management tools are simple, intuitive and retailer friendly.
From flexible management of payment gateways, web-store content and promotions management – MartJack is a proven technology platform that has everything that you will need to provide a rich e-commerce experience to your customers.
With cutting edge hosting solutions on the Amazon EC2 cloud and availability on a SaaS model, MartJack is both affordable and scalable. The platform is being used by over 2000 stores around the world and is designed to help retailers on their fast-track to success in the e-commerce business.
What is SaaS?
“Software as a service” which is also known as "software on demand," is a way of offering software/technology solutions to businesses where the actual software/technology is deployed in a remote infrastructure and is available over the Internet. With SaaS businesses don’t have to pay for costly infrastructure of software development fees but instead pay a monthly subscription fee for using the software/technology/infrastructure. It is easy to upgrade the infrastructure by moving to a higher subscription fee without having to pay for upgrading the actual hardware or software.
Traditionally, businesses are required to buy, build, and maintain their IT infrastructures despite exponential costs. SaaS gives companies an alternative to plug in and subscribe to services built on shared infrastructure over the Internet. The SaaS model has been growing immensely in recent years because of the many benefits it offers to businesses of all sizes and types.
How does SaaS help businesses?
SaaS applications are subscription based, which means no licensing, purchase or hardware purchase costs. No upfront licensing or purchase cost significantly lowers the initial cost of starting your business. Also, having the SaaS provider (Reasoning) manage the IT infrastructure means lower IT costs for hardware, software, and very few people required to manage all of it. Since, the SaaS provider (Reasoning) manages all updates and upgrades, there are no complicated patches for customers to download or install. Reasoning also manages availability, reliability and scalability so there’s no need for businesses to add hardware, software, or bandwidth as the user base grows.
Some of the highlighted capabilities that SaaS enables are
Why does SaaS make sense in long term? The popularity of SaaS is rapidly increasing because it makes management of your online store very easy and also reduces customer acquisition costs. With a multitenant approach, you get a solution that is proven across thousands of businesses and incorporates requirements for all kinds of business scenarios. That means your system is flexible and ready for your requirements as you scale. Moreover, you can scale as fast and as much as needed without replacing costly infrastructure or adding IT staff.
“We are very up-beat about bringing some real value to Indian retailers with these strategic partnerships with market leading players such as HDFC Bank, Google & Aramex.”
Anubhav Kushwaha, VP-Business Strategy & Alliances, Reasoning.Read more
MartJack is integrated with a number of payment solutions to enable you to accept payments in a flexible way for your online sales. Ranging from credit card, debit card, net banking, cash on delivery to innovative solutions for getting cash paid to you before the delivery of the products.
In contrast to custom integration with a PG, MartJack as a pre-integrated, pre-tested solution which reduces the cost, time and risks associated with Payment Gateway integration to nearly zero. MartJack comes pre-integrated with most of the popular payment gateways.
With our preferred Payment Gateway partner HDFC Bank, we bring an integrated, ready to use, affordable and reliable payment solution for businesses that use MartJack.
Through the partnership with HDFC Bank, MartJack enables you to get one of the best payment gateways at one of the most affordable pricing!
Launched the PG services in 2007, already a dominant player with
“The rapid penetration of Internet & Mobile over the last decade has led to a drastic change in the economic scenario, especially in India and China. Banks are increasingly functioning as facilitators of e-commerce.”
Rajnish Prabhu, Sr. Vice President, HDFC Bank said.Read more
For more details please visit www.hdfcbank.com
Research has shown that 83% of internet users enter sites via a search engine. MartJack automatically optimizes your online store’s pages for search engines (SEO) and provides easy to use tools for managing SEO. MartJack is also integrated with a number of affiliate solutions including MartJack XChange to bring consumers to your website from various channels including social networks like Facebook etc.
For advertising through the search engines, Google Adwords is one of the most popular solutions. With Google AdWords, you can effectively reach consumers who are searching for products that you sell.
When you advertise with Google AdWords, your results are shown along with the normal search results (Organic Results) as “Sponsored Results”. This allows you to present yourself to consumers where they are searching for products! Not just that, Google AdWords is available on a “Pay Per Click” model which means that you only pay for consumers who actually click on your advertisement to reach your online store!
"Through our insights and 3rd party studies it is evident that, search has tremendous impact on both online and offline purchase decisions. With the increasing role of digital media, Indian manufacturers and retailers are yet to taste the success given the unexploited search volumes of various lifestyle, consumer and specialty products. Together along with other players of the eco-system we are targeting to offer a ‘complete’ solution for going online”
Sridhar Seshadri, Head of Online Sales, Google India.Read more
For more details please visit www.adwords.google.com
Logistics plays an important role in establishing & maintaining the last mile of your online business. Timely & reliable delivery of products is a key aspect for ensuring customer satisfaction. The most successful online businesses across the world depend on a good logistics partner to ensure that customers are happy when they purchase from online stores.
MartJack is integrated with a number of logistics solutions to enable businesses like you to ship products to end consumers who purchase from your online store. With integrated shipping tools you can decide how to charge customers for shipping (by geography, weight of shipments, price of shipments etc.).
With our preferred logistics partner Aramex, we bring an integrated, ready to use, affordable and reliable logistics for businesses that use MartJack.
Through the partnership with Aramex, MartJack enables you to get one of the best logistics solutions at one of the most affordable pricing! The integrated solution lets you generate shipping dockets from your MartJack control panel easily to make sure that your processes are seamless.
“As part of our ongoing efforts to enable and facilitate e-commerce, we have partnered with HDFC Bank, Google, and Reasoning to create an ecosystem where e-commerce entities can thrive and awareness among consumers is raised. We are glad to lend our support, expertise and logistics network to these efforts”
Percy Avary, Country Head (India), Aramex InternationalRead more
For more details please see http://www.aramex.com
Apart from providing all the required solutions for digital commerce – technology, online marketing, payment processing and logistics, Reasoning also helps businesses/retailers/merchants to manage their online businesses effectively and easily with the help of service partners who not only help in setting up your online store but also take care of ongoing requirements such as new designs, designing of banners, adding products to your online store and in some cases even managing orders for you so that you can focus on your core businesses while your online business is managed by our service partners to help you grow while reducing the overheads involved.
Our partners help in managing your online business through services likes –