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With over 13 crore (130 million) Internet users & over 600 million mobile phone users across India, consumers today have started using these digital channels for searching & researching about products before they make purchases.
Local searches and search for local shopping options form a significant part of online consumers’ activity. Consumers search for all kinds of products including apparel, shoes, fashion accessories, electronics, mobiles, computers, gifts, books etc. So it is important for small retailers to be present across the digital channel to ensure competitiveness in today’s market.
MartJack provides an affordable, easy to use solution for single store retailers for establishing and managing their online store. With the help of MartJack, single store retailers are able to create an online presence without having to get into the complexities of managing an IT infrastructure, having an IT team in-house or spending huge amount of money on establishing a separate online business.
By providing a platform that is usable by the current team including the store manager and in-house staff, MartJack ensures that the online business is an extension of the core retailing business and not a separate overhead.
Ready to use product bank with photographs & details for over 110,000 branded products, Integrated payment solutions, logistics solutions and online marketing solutions make the task of going online simple, quick, efficient and cost-effective.
It is common for retailers to treat their online business as a separate entity. You require a coherent “bricks and clicks” business that spans across your physical and online presence to make the most of both. Moreover, it is hard to give a consistent experience to consumers inside the store and online.
Technology is often a capital intensive department and retailers are often weary of getting into an area which they are not experts in. It is important for retailers to be able to acquire and manage technology without requiring technical expertise or huge investments.
Online marketing is a new concept for most retailers and they find it hard to convert their offline strategies to online strategies. Moreover, using different online marketing approaches to make customer acquisition cost effective appears to be a complex activity to retailers.
Consumers want to know of all the products and offers available from a retailer. They also want to be able to quickly find the product or offer that they are interested in. So product discovery and showcasing is a critical challenge for most retailers.
Getting a flexible payment solution and logistics solution for a retailers’ digital commerce requirements is a complex job. It is hard to find affordable and reliable solutions that will take care of such core requirements such as payment and shipping.
Many retailers view online and offline retail sales as different domains. The reality is that a customer who is looking for you and does not find you or finds a competitor or gets a not-so-good impression about you on the Internet might choose not to do business with you.
Martjack is a single solution for all the ways you sell across digital media (Internet, Mobile, Corporate storefronts) as well as for driving up your in-store sales. It helps you to avoid the complexity of technology and integration of all these channels to drive revenue at lower costs. MartJack helps you create Web and Mobile storefronts, offer dynamic catalog and pricing information, and enable your target consumers to find and buy your products across all available channels. With the help of MartJack, your existing team can start using the Internet for attracting more customers to your business and influencing them to buy from you either online or from your physical stores.
Martjack’s lead generation solutions are designed to make all your stores searchable and influence consumers with rich product presentation. With SEO & SEM capabilities your online stores are favorably positioned in web search results and apart from being able to sell online also effectively divert consumers from your website to your retail store.
With MartJack you can provide a complete online shopping experience to your consumers on your online store. With rich product experience, product search, product comparison, product discovery, promotions & many such capabilities, consumers are taken through an engaging & purchase oriented experience.
MartJack comes with in-built SEO and online marketing tools to make sure that your online store is searchable by online consumers. By using simple marketing tools you can attract more customers to your business.
Not just that, you can sign up on a number of Marketplaces powered by MartJack which have millions of consumers to instantly increase your online reach by several orders of magnitude. To know more about the Marketplaces solution, please see the “MartJack Marketplaces” section.
MartJack is available with integrated payment and shipping solutions. We also have payment solution providers and logistics companies as part of the MartJack/Reasoning eco-system to bring reliable, proven and yet affordable solutions to MartJack powered retailers. For more details, see – Reasoning Eco-system
With MartJack you can create your online store quickly using ready to use designs and templates. With easy to use interfaces you can make changes to your online store yourself.
MartJack has a product repository with over 100,000 products including ready to use images, details etc. so if you are dealing with branded products, creating your online catalog is very easy! Other than that you can also add custom products which are not present in the product repository.
Application management and server maintenance is taken care of by MartJack. You can use your internal resources to manage your online store.. Your in-house team can update new products and promotions in real-time across all channels themselves. This includes updating product features, detailed product images, changing the styles and colours on pages,dealer locators, promotional content, running actual promotional campaigns or changing the look and feel of pages using a simple drag-and-drop interface.
MartJack is used by over 2000 stores across business verticals including Apparel, Consumer Electronics, Mobile phones, Jewellery, Fashion & accessories, Computers, Shoes, Books, Art & Entertainment, Education etc., including some of the best known brands of India.
MartJack also allows you to effectively use social media to increase your consumer reach, build your brand and increase your sales by engaging consumers across social networks such as Facebook, Twitter etc. To know more
MartJack is not just a technology platform but is rather a complete eco-system of solutions to enable your digital commerce requirements completely. Including solutions to build your online store, accept payments online, logistics, promotions, online advertising and customer acquisition, MartJack takes care of the complete life-cycle of your digital commerce channels.
You can easily run promotion campaigns on your online store with MartJack, give discounts to consumers etc. You can also advertise your online store & products across multiple platforms including Google AdWords and MartJack Xchange to attract & influence consumers.
Since MartJack is offered on a SaaS platform model, it means that you pay an affordable monthly subscription fee to use the platform and can choose to scale up as you require. This keeps your monthly cost fixed and predictable allowing you to grow your business effectively.
Unlike most platforms MartJack does not stop at providing the solution to get your business online. MartJack also enables you to get customers through its promotional tools as well as its revolutionary Marketplaces solution. Marketplaces are high consumer base online portals powered by MartJack that let you reach consumers effectively. Companies such as banks, media companies or other such businesses with large consumer reach build their own online marketplaces using the MartJack XChange solution and businesses using MartJack can list their products on these marketplaces.
Apart from these MartJack has over 400+ researched features required for commerce & related operations management to enable digital commerce for your business.
