Effectively using digital media

Overall, retailers aren’t able to leverage Internet and Mobile as branding as well as customer acquisition medium as they look at online sales and in-store sales as two different worlds. Retailers typically consider their online presence as a means to overcome the physical limitations of offline promotions, particularly catalogue and newspaper inserts, not as an integrated channel.

Provide complete experience to consumers across digital channels

Retailers do not feature all the products available in stores online, and this presents a cut off to the customers, as they are not able to find the products that they are looking for. Moreover, consistent product information across all channels of marketing is not available, and the customers don’t get all the information about a product like images, product features, and hence influencing purchase capabilities which are required to drive sales using digital channels.

Managing technology is not a retailer’s expertise & moreover it is expensive

Technology is often a capital intensive department and retailers are often weary of getting into an area which they are not experts in. It is important for retailers to be able to acquire and manage technology without requiring technical expertise or huge investments.

Showcase products and offers effectively

Consumers want to know of all the products and offers available from a retailer. They also want to be able to quickly find the product or offer that they are interested in. So product discovery and showcasing is a critical challenge for most retailers.

Expensive & Difficult to manage Payment systems & logistics

Getting a flexible payment solution and logistics solution for a retailers’ digital commerce requirements is a complex job. It is hard to find affordable and reliable solutions that will take care of such core requirements such as payment and shipping.

A consumer lost online, is a consumer lost

Many retailers view online and offline retail sales as different domains. The reality is that a customer who is looking for you and does not find you or finds a competitor or gets a not-so-good impression about you on the Internet might choose not to do business with you.

Help Customers find and shop for your products through all consumers touch points

Martjack is a single solution for all the ways you sell across digital media (Internet, Mobile, Corporate storefronts) as well as for driving up your in-store sales. It helps you to avoid the complexity of technology and integration of all these channels to drive revenue at lower costs. MartJack helps you create Web and Mobile storefronts, offer dynamic catalog and pricing information, and enable your target consumers to find and buy your products across all available channels.

MartJack offers innovative ways of reaching & influencing your consumers apart from the standard digital commerce methods. For example, several research and buy through a mix of channels and want to look at a product before buying it. To target such customers, one of the methods that MartJack employs is giving customers the option to buy online and pick-up offline – thus helping you build strong relationships with customers and deliver valuable flexibility.

There are hundreds of such small nuances of retailing that you will find across the MartJack solution simply because MartJack has been built on top of 12 years of deep & solid research of the Indian retailing segment which is one of the most diverse & competitive retail markets of the world.

Showcase your products & sell online directly to consumers

With MartJack you can provide a complete online shopping experience to your consumers on your online store. With rich product experience, product search, product comparison, product discovery, promotions & many such capabilities, consumers are taken through an engaging & purchase oriented experience.

MartJack helps to increase footfalls in local stores

Martjack’s lead generation solutions are designed to make all your stores searchable and influence consumers with rich product presentation. With SEO & SEM capabilities your online stores are favorably positioned in web search results and apart from being able to sell online also effectively divert consumers from your website to your retail store.

Reach consumers through multiple channels – Internet & mobile

MartJack E-commerce suite is designed to reduce the complexities involved with launching and managing B2C. All the channels are also accessible on mobile through WAP or GPRS which helps the consumers stay connected to you and your partners on the move. With end to end capabilities from catalog management, rich product experience to online sales and order management, MartJack enables the complete digital commerce workflow for retailers.

Integrated Payment and Shipping solutions

MartJack is available with integrated payment and shipping solutions. We also have payment solution providers and logistics companies as part of the MartJack/Reasoning eco-system to bring reliable, proven and yet affordable solutions to MartJack powered retailers. For more details see – Reasoning Eco-system

Corporate B2B & B2C sales

With MartJack you can effectively increase your sales to institutional/corporate customers by providing an exclusive experience to them. MartJack helps you create exclusive online stores for the employees of your corporate clients as well as for bulk corporate sales. You can provide customized merchandising, pricing, offers and rich product experience for each of your institutional/corporate customers..

Customer acquisition

With integration with popular online advertising platforms and affiliate channels MartJack helps you promote your online store to consumers over digital channels. Not just that, you can sign up on a number of Marketplaces powered by MartJack which have millions of consumers to instantly increase your online reach by several orders of magnitude. To know more about the Marketplaces solution please see the “MartJack Marketplaces” section.