Manufacturers are concerned about the perception of their brand and usually use different channels such as television, print media etc. to create a positive brand perception among consumers. In recent times due to the significantly increased reach of Internet & mobiles, manufacturers have also started focusing on these channels to ensure a rich brand experience across digital media.
Across digital media, there are several players that influence a brand’s perception including dealers, distributors, retailers etc. and it is important to ensure that there is a consistent and uniform brand experience across the breadth of the digital channels.
At the same time consumers have started searching for manufacturers’ websites to find accurate product information and deals/offers. In this new marketplace it is becoming increasingly important for manufacturers to use the Internet & mobile to directly connect with consumers, provide detailed product information & the best offers.
MartJack is a single, comprehensive solution for all the ways you want to reach your consumers, promote your brand, showcase your products in a rich way and sell your products across multiple channels ( Internet, Mobile, In-Store, Corporate, through distributors, B2B etc.). MartJack helps you avoid the complexities of managing technology, integration of all these channels etc. and lets you drive higher revenue at lower costs. With the help of the MartJack solution, you can create Internet and Mobile based storefronts (e-commerce/m-commerce websites), offer dynamic product catalog and pricing information, and enable consumers to discover and order your products/services across all available consumer reaching channels.
With MartJack you can easily –
The traditional role of a manufacturer has been to produce & distribute products to a distribution network. However, the advent of online retailing and concepts like drop-shipping has blurred the lines to a point where manufacturers are expected to be available directly to retail consumers as well. Direct sales by consumer-brand manufacturers are one of the fastest-growing areas of online retail. Some of the common challenges that manufacturers face when building a direct digital consumer engagement channel are -
Consumers expect manufacturers websites to be one of the primary sources of product information for both pre-purchase research as well as post-purchase requirements. That is why manufacturers’ websites typically have significant consumer traffic. It is important to ensure that the consumers who visit the manufacturer’s website get the information that they are looking for and get a rich perception of products as well as of the brand.
The impression about products that consumers get on the manufacturer’s own or on retailers’ websites has a significant impact on purchase decisions. It is important to have a rich, detailed & correct product presentation available across the manufacturer’s, dealers’ and retailers’ websites to establish a consistent brand experience.
Technology is often a capital intensive department and manufacturers are often weary of getting into an area which they are not experts in. It is important for manufacturers to be able to acquire and manage technology without requiring technical expertise or huge capital investments.
To add to the complexity, shopping searches on the Internet and mobiles is rapidly becoming a logical choice for consumers. They demand instant, short and accurate information for making informed purchasing decisions. Consumers want manufacturers to be available when it comes to information, shopping guidance or pointers to retail outlets. They might also want buy products directly from a manufacturer. Moreover consumers may get confused if they get different information or experience of products across different channels and hence it is important to have a consistent experience across channels as well.
With your online store powered by MartJack with a digital catalog that can be syndicated to your dealers and retailers, you can reach consumers across channels. MartJack enables you as well as your dealers to leverage digital channels such as Internet, mobile and social media to promote your brand and sell your products directly online as well as in physical stores.
With MartJack, you can build a rich product catalog of your products that can be syndicated to you dealers apart from being presented on your own website. This enables you to present a rich product experience consistently across channels.
MartJack's Web-2-Store suite is designed to make all your dealer stores searchable and tie them to rich product presentation and effectively divert consumers from your website to a real retail store.
MartJack E-commerce suite is designed to reduce the complexities involved with launching and managing B2C. All the channels are also accessible on mobile through WAP or GPRS which helps the consumers stay connected to you and your partners on the move. With end to end capabilities from catalog management, rich product experience to online sales and order management, MartJack enables the complete digital commerce workflow for manufacturers.
With MartJack, you can effectively increase your sales to institutional/corporate customers by providing an exclusive experience to them. MartJack helps you create exclusive online stores for the employees of your corporate clients as well as for bulk corporate sales. You can provide customized merchandising, pricing, offers and rich product experience for each of your institutional/corporate customers.
With MartJack you can provide a complete online shopping experience to your consumers on your online store. With rich product experience, product search, product comparison, product discovery, promotions & many such capabilities, consumers are taken through an engaging & purchase oriented experience.
Just like you can create exclusive stores for institutional B2B and B2C sales, with MartJack you can also create a separate online store (website) for each of your dealers. The product experience & catalog will be in your control while the dealer can control pricing, offers etc. to provide a coherent, rich & consumer influencing online presence to your dealers. Dealers can sell directly on these online stores powered by MartJack or drive consumers to their physical stores.
With the help of the MartJack product repository you can create an online catalog of your products with rich media, multiple images, detailed product information, brochures etc. This online product catalog can then be syndicated uniformly to your own as well as retailers’ online stores to establish a consistent and rich product experience for your brand across all channels.
With MartJack you can create a central online store across channels as well as create localized dealer stores to ensure that consumers are able to reach you and your products wherever they are looking. At the same time you can drive a consistent & rich brand experience by having a connected online dealer network.
MartJack is comprehensive a platform that allows you to set up multiple sales channels including online sales; corporate sales, b2b and b2c; in-store foot falls; mobiles and Internet – all of this in a matter of weeks and not months. For more details see
MartJack enables your online store to be accessible over mobile phones & devices as well.. So your consumers can reach you anywhere & everywhere.. To know more
MartJack also allows you to effectively use social media to increase your consumer reach, build your brand and increase your sales by engaging consumers across social networks such as Facebook, Twitter etc. To know more
MartJack is not just a technology platform but is rather a complete eco-system of solutions to enable your digital commerce requirements completely. Including solutions to build your online store, accept payments online, logistics, promotions, online advertising and customer acquisition, MartJack takes care of the complete life-cycle of your digital commerce channels.
Application management and server maintenance is taken care of by MartJack. You and your retailers can use your internal resources to manage the channels – this is done without any advanced technical know-how using easy to use MartJack Control Panel. Your in-house team can update new products and promotions in real-time across all channels themselves. This includes updating product features, detailed product images, changing the styles and colours on pages,dealer locators, promotional content, running actual promotional campaigns or changing the look and feel of pages using a simple drag-and-drop interface.
You can pull together offers and deals for your b2b, b2c, online and dealer channels using the detailed promotional tools in MartJack. You can develop, market, launch and manage highly personalized and pre-scheduled promotions. Not just that you can reward your customers for loyalty with the in-built loyalty management features.
MartJack is used by over 2000 stores across business verticals including Apparel, Consumer Electronics, Mobile phones, Jewellery, Fashion & accessories, Computers, Shoes, Books, Art & Entertainment, Education etc., including some of the best known brands of India.
MartJack is a completely cloud hosted solution and leverages the Amazon Web Services infrastructure, which means that your online stores are highly available, reliable and secure. Being a cloud hosted solution also means that your online platform can scale as your business grows. You can use the version of the solution that makes sense for your business today and upgrade seamlessly as your requirements grow. Similarly when your server or hosting requirements grow, MartJack can scale up seamlessly to meet those requirements
Since MartJack is offered on a SaaS platform model, it means that you pay a monthly subscription fee to use the platform and can choose to scale up as you require. This keeps your monthly cost fixed and predictable allowing you to grow your business effectively.
MartJack is designed on a modular model which means that MartJack can be plugged in with different systems to provide an integrated solution for your business. MartJack can be easily integrated with ERP, POS, Order management, Inventory, Payment, promotional and logistics systems.
Unlike most platforms MartJack does not stop at providing the solution to get your business online. MartJack also enables you to get customers through its promotional tools as well as its Marketplaces solution. Marketplaces are high consumer base online portals powered by MartJack that let you reach consumers effectively. Banks, media companies or other such businesses with large consumer reach build their own online marketplaces using the MartJack Xchange solution and businesses using MartJack can list their products on these marketplaces.
Time to go live with MartJack’s multi-channel retailing solution is very less. It is quite simple to implement and manage the solution.
Apart from these MartJack has over 400+ researched features required for commerce & related operations management to enable digital commerce for your business