Catalog management provides a centralized product catalog that contains product descriptions, multimedia displays, pricing, and associated literature. The catalog enables quick and easy customer access to timely and personalized product information and availability via the Web.
As online retailer you can structure product information in categories that are most relevant to your customers. The categorization eases the navigation through large collection and helps manage the backend operations like promotions, stock management, procurement, etc
Once you decide the categories your store will host, you can start populating your catalog with the Products/SKUs. Martjack captures number of fields in the effort which is vital for defining product
In martjack, each product inherits the characteristic definition defined by the category of which it belongs. This inheritance automatically insure the uniqueness of the information amongst all the SKUs from the category and easier for you to specify the content rules at central level.
The product attribute editor provides you to upload information for the characteristics in the form of attributes and validated the entry against the rules and look-ups managed at category level
The attributes of the product will be utilized in side-by-side comparison of products as well as refine search navigations
To ignore the content aspect of your online store is like opening a store and not putting labels on the products. You need to make sure you utilize every possible tool for eCommerce success and content is a powerful one to utilize. High quality web site and product content is likely to give you the edge you need. Martjack product content management tools provides you the necessary interfaces to upload and manage this content through CMS
Martjack inventory management module manages inventory for your online store automatically, it reduces the stock of the particular product or variant automatically when it’s sold. The product which goes out-of stock will be automatically disabled for sale on the store-front.
Stock and inventory tracking features depends on the parameters configured at the product level like
The Inventory module operations
A product variant (also called Variant Property) is a specific feature/property used for classification of that product. For example, the "Size" of a Shirt is a Variant and the Variant Values are 40, 45, 50,100, etc... The variants created in a web store can be associated to multiple categories.
Different Variants with relevant variant values can be grouped to form a Product Variant. For example, if the SKU of original product (shirt) is 14678, then, a medium-sized green shirt with a Variant stock-keeping unit (Variant SKU) of 14678mg is one product variant of that Shirt. Here variants like size, color, and SKU have formed one of the product variant of the Shirt.
When the catalog database grows, you will need efficient tools to perform routine operations like adding or editing product information, changing prices and add/edit product attributes. Catalog bulk tools help you do this in bulk through excel based import processors
Cross-selling and up-selling are established methods of improving your sales and increasing customer loyalty.
Martjack provides you tools to define these associations using Association editor. Products can have an unlimited number of other products associated to them. These associated products are then be displayed on product pages.