Setting up an online store is only the beginning of running your online retail business. The next obvious step for you would be is to advertise the store to bring in more visitors and then promote the services to convert them to active buyers. The marketing is not only about increasing the site visits but also about devising innovative ways to keep converting more and more shoppers into buyers and increase the ticket size of the transaction itself. The internet today is multidimensional and multifunctional and provides many ways to generate traffic to your online store and close the sale. Martjack provides numerous tools right in the admin panel to help you do it
Martjack include out of the box Search Engine Optimization (SEO) tools that can help to improve your online store's ranking on search engines like Google and Yahoo! The ranking of your site on the search engines depend on hundreds of parameters. Most important of them is the content and the mark-up structure of your page so that the crawlers find the content efficiently and can relate it to the keywords that your consumers would be searching for. Martjack boasts several features to help you optimize your store for the search engines
Having an effective dialog with the visitors and would be shoppers coming to your online store is vital to successful closure of sale. Internet at its core is the technology for communication and the online business which can leverage it for consumer-connect is going to be the winner over its competition in longer run. Martjack provides array of tools to help you tap in-to these communication channels and start connecting with your consumers
Not all visitors of your website will automatically turn into customers, so having an online wish list allows those people who do not make an initial purchase and wish to do it in the future. They already marked down everything they like and can easily go back to it later. An online wish list simply shows the user, what they have already picked out without having to go through the entire site again.
With advent of social media and networking platforms most of the people are dependent on it to share their life and experience with the friends, families and colleagues. All the time they share links, photographs, videos and content with each other. Effective utilization of the sharing culture of social media can help you promote your site by sending direct traffic by producing links to your site. The small thing can become wild fire within short period due to the very viral nature of the medium itself.
The effective and creative promotions are one of the critical drivers for getting shoppers to buy more once they’re on your online store. Martjack has built-in rule based tools to create these promotions than can help boost your average order size and drive repeat business. The promotions are classified typically on the basis of its function and presentation in martjack
A catalog promotion grants all shoppers a discount on a specific product or set of products. Catalog promotions are always visible to shoppers, so the price they see while browsing the site is the price they pay at checkout time
Shopping cart promotions are used to encourage shoppers to increase their order size by providing incentives, such as free shipping on orders over a certain value or a discount on the product when you buy particular quantity of it e.g buy 2 and get 1 free. A shopping cart promotion grants a discount on a specific product or set of products to shoppers who meet certain conditions. Shopping cart promotions are only applied after all conditions are met.
The promotion editor provides rule configuration utilities to help you configure both these type of promotions effortlessly. The editor divides the configuration of rule in three different parts
All over the world, the coupon/voucher discounts are rage amongst the shoppers to the scale that most of them has committed sale only because they have a coupon. It’s also known that the consumers who use a coupon spend almost twice as much compared to when they don’t have one. The amount based vouchers can also be used as gift voucher and can be sent to anybody to be used. Martjack voucher module helps you to create different type of vouchers and configure them creatively as per the campaign needs