To meet the unique demands of Indian retailers, the multiple barriers of technology, logistics, online payment processing, customer acquisition & effective online sales need to be addressed in a single solution.
Reasoning has developed a comprehensive multi-channel retailing solution – Martjack which enables retailers to easily establish & manage their online stores.
In close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a complete solution to retailers – The Martjack eco-system
Common challenges addressed by the MartJack Eco-system
During a survey research & interaction with over 50 retailers and over 25 solution providers there are some converging facts that were revealed. They are statements of problems more than facts.
- Offline and online businesses are disconnected – affects consumer confidence, cost of maintaining online channel & synergy for retailers
- Technology is not the core strength of retailers and most solutions require significant capital investment
- There are problems in finding the right payment solution – firstly it is difficult for retailers to integrate the payment gateway with their websites and secondly high transaction commissions for online payments are not friendly for retailers
- Problems in having a seamless logistics experience and ensuring low cost of shipping
- Integration of payment and shipping also requires technology experts & incurs additional investment
- Online customer acquisition is a new concept and retailers need help in understanding & leveraging the opportunity
The MartJack Eco-system
helps businesses go online
effectively & easily
Martjack seamlessly combines technology, collaboration and enables end-to-end online commerce requirements for retailers across Internet, mobile & in-store kiosks to enable both direct online as well as influenced offline sales.
We are simplifying the entire cycle of building & managing a profitable online store with the combination of industry leading solutions –
Go online easily & quickly Create an online store in as less as 3 days without requiring any IT expertise or staff at your end using interfaces designed for use by business teams. Once your online store is ready you can use the same interfaces to easily manage your online store including management of look & feel, orders, customers, promotions etc.
Get consumers to your online store -With MartJack you can create a powerful e-commerce store by utilizing our ready to use product bank (with ready to use category & product data), innovative product catalog management tools & a comprehensive set of online store management tools. MartJack also provides you with options to sell through different channels. Ready for integration with affiliate commerce networks such as Google Merchants, Trade Doubler, Shoogloo apart from Marketplaces powered by MartJack and the capability to create multiple custom web-stores, allows you to sell everywhere with customized focus on different consumer segments.
Build a Community of Loyal Customers – Manage customized loyalty programs using our integrated loyalty management module. Also engage with your customers through blogs, social networks etc. using MartJack’s social media features.
Influence consumers - Rich Shopping Experience – Manage product catalogs with rich media support, videos and real-time product data from integrated POS/ERP systems. Showcase your product information through multimedia content and collated product data such as reviews, brochures, etc.
Accept payments and manage logistics – MartJack has ready integration interfaces for payment, shipping, ERP, POS and loyalty systems which can be integrated with your existing systems to create a truly integrated and efficient e-commerce business.
Know your business – Integration with web-analytics and in-built customer management tools, allows you to capture web-store activities, customers, leads, offers and conversion data in an effective manner. Our reporting modules allow you to generate business sensitive reports and analyze data which can be used to tweak your strategies effectively.
The complete solution – With integration with online marketing tools, payment solutions as well as logistics MartJack is a unique solution that meets all the needs of your online business!